Big $ Change

This past week we talked about change as Dr. Schwarz mentioned in his post.  After following many companies and their ticker symbol over the years, there are quite a few that have went from nothing to everything.  One of these is Netflix.  They are the epitome of change. Using a new and innovative way, they took over the movie/video game rental industry without utilizing the traditional brick and mortar strategy.  They took advantage of todays ever changing technology and ran with it.  Now utilizing streaming movies and Internet rentals, their stock has sored or $45 per share this month and almost $24 the past 5 days.  They have caused the industries giant, Blockbuster, to file for bankruptcy this week and are now the new giant. On top of utilizing the worlds new technology they have added an iPhone and iTouch app that allows the consumer the opportunity to watch movies and TV shows anywhere.  This is a complete and dominant way to use IT and become the face of the industry through change. http://blog.netflix.com/2010/08/netflix-now-available-on-your-iphone.html